With a BBA in Global Marketing Management from Pace’s Lubin School of Businesses, you can go anywhere for the career you seek—bringing your skills, connections, and savvy to bear on exciting and dynamic challenges in brand management, customer analysis, market research, product planning, and more. Our international focus will expand your knowledge and perspective on global business.
Lubin's BBA in Global Marketing Management program will enable you to develop knowledge of marketing principles in the context of the highly technical global economy. And through international field study courses, you'll be able to live, learn, and develop your marketing acumen in countries around the world. The BBA in Global Marketing Management offers an international perspective of the advertising and marketing profession—business customs and practices in different cultures through intensive study, international field study trips, and semester abroad opportunities.
We leverage our excellent connections in the business world with high-ranking professionals worldwide. You'll meet with foreign business managers, educators, and government officials to discuss contemporary issues and business practices. Our curriculum will provide you with essential skills to succeed in international business settings: effective workplace communication, critical thinking, problem solving, decision-making, and interpersonal skills.
You will have the opportunity to start developing your managerial skills right on campus by becoming a student leader in one of our many professional student clubs, including the American Marketing Association, Beta Gamma Sigma, the Ad Club, and many more.
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