Bachelor of Science in Business Administration in Marketing
Organizations in manufacturing, banking, securities trading, technology, charity, government, the media, healthcare, education, and politics all market their products. As a marketing major at High Point University’s Phillips School of Business, the student will learn how to create messages that move products — no matter what they are. The student will study the how and the why of business success through economics, finance, statistics, and mathematics. The student will study distribution, pricing, and preparation of goods and services. The student will develop the communications tools needed to understand and reach people through traditional and social media. Every student in the program will master the professional marketing skills necessary for building long-lasting customer relationships based on listening, trust, and value.
Why Business is a Top Program?
- Students enjoy strong job placement rates
- Skills acquired in business are useful in all career fields
- The Center for Entrepreneurship allows students to access experienced entrepreneurs and investors
- The Professional Selling Program showcases student talent to top corporations
- Students may combine business curriculum with world language and cultural studies in Chinese, French, Italian and Spanish
- Students learn how to be professional and career-ready
- The W. Allen Tilley Trading Room enables practical finance experience
- Students have an opportunity to earn a 4 + 1 MBA
- Accounting majors have multiple opportunities to intern with local, regional, and Big 4 accounting firms
Opportunities for Experiential Learning
- HPU Elevator Pitch Competition
- HPU Business Plan Competition
- Regional elevator pitch competitions
- National selling competitions
- Collegiate Entrepreneurs National Conferences
- Involvement with High Point Business Community
- Truist Leadership Institute Certification
- Roundtable events with the entrepreneurial community
- The Investment Club invests real dollars in markets
- Study abroad global business courses
- Working and learning at the High Point International Home Furnishings Market
- Volunteer Income Tax Assistance (VITA) program
Student Clubs and Organizations
- Accounting Club
- Alpha Kappa Psi Business Fraternity
- Delta Mu Delta Business Honor Society
- Entrepreneurship Club (E-Club)
- Healthcare Management Club
- Floyd T. Craven Investment Club
- National Retail Federation Student Association
- PSB Selling Club
- Real Estate Club
- Sigma Nu Tau Entrepreneurship Honor Society
Why Choose Marketing at HPU?
Organizations in manufacturing, banking, securities, technology, charity, government, the media, health care, education and politics all market their products. As a marketing major in HPU’s Phillips School of Business, students learn how to create messages that move products and study the how and the why of business success through traditional and digital marketing techniques. Students also study distribution, pricing and preparation of goods and services, and they develop the communications tools needed to understand and reach people in target markets throughout the globe. Every student in the HPU marketing program will master the professional marketing skills necessary for building lasting customer relationships based on expertise, listening, empathy, trust and value.
Marketing Courses
- Business Career Boot Camp
- Business Communications and Professional Development
- Consumer Behavior
- International Marketing
- Marketing Communications
- Marketing in Spain — Maymester Opportunity
- Marketing Management
- Marketing Research
- Negotiations
- Principles of Marketing
- Retail Selling
- Sales in Dynamic Environments
- Sales Leadership
- Social Media Marketing Strategy
https://www.highpoint.edu/marketing/
