Bachelor of Business Administration in Marketing

Want to get a marketing degree? Are you wondering what kinds of jobs you can get in marketing? The good news is that you have plenty of career options that pay well. Here are a few that you could try:

Digital Marketing: Help an individual or organization stand out online

Digital marketing has taken off in the last two decades. Now more than ever, businesses require a strong online presence to sell their products. Even public figures like actors and politicians need a strong online presence to help connect with those who follow them. Digital marketing involves advertising through digital channels such as search engines (Google, Bing, etc.), websites, social media, email and mobile apps and is a key part of a business’s online presence.

Public Relations: Handle an individual or organization’s public image

Did you know that public relations (PR) is part of a great marketing strategy? PR is all about talking directly to the public. A marketing professional in PR can expect to create or promote an individual, group or organization’s intended public image. Creating and managing the company image can take a lot of forms writing copy, managing social media and working with the media.

Market Research Analyst: Gather market research to gain an edge over the competition

Creating a marketing strategy is only half of the battle. It’s up to market research analysts and marketing specialists to make sure the message is reaching the target audience. Market research takes place before any social media post is made, direct mail is sent, ads released — you have to know who you’re marketing to! Marketing professionals depend on getting accurate information to create their campaigns, and then they need accurate information to make sure it’s working. Marketing analysts and specialists gather information on competitors, prices, sales and methods of marketing and distribution, then deliver their findings to fine-tune campaigns. 

Sales: Help a business sell their product to the intended consumer

When you think marketing degree, working in sales isn’t always the first thing that comes to mind. Having a marketing degree can give you a jump in the sales world — you’ll learn how to plan, direct and coordinate the movement of products. After all, what’s the point of sales if you can’t get the product to your customers? Sales managers and directors work to set up sales territories, quotas and goals to create training programs for sales representatives. Sales also include plenty of analytics, so if that field interests you, there are a lot of opportunities for gathering statistics to figure out sales potential, inventory requirements and what the customer prefers. Here’s your first sales tip from us: Always Be Closing!

https://txwes.edu/academics/business-administration/undergraduate-majors/marketing/