Master of Business Administration in Marketing
Marketing generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Studying Marketing at the University of Cincinnati prepares students for a plethora of careers in a broad area of study. UC is tightly connected to marketing leaders in Cincinnati (the world leader in consumer goods and branding), giving students multiple career, co-op, and internship possibilities. Students can take classes in various areas from advertising and digital marketing to consumer insights and marketing research. In addition to the bachelor’s and master’s degrees, students can pair a variety of majors with a Minor in Marketing or Professional Sales. Students may also decide to extend their studies by pursuing a specialized Graduate Certificate in Retail Management, Marketing Research, Innovation or Professional Selling and Sales Management; or take a different path with the online associate degree in Marketing Management Technology.
The University of Cincinnati offers undergraduate and graduate programs, including the MS. Marketing alums have had co-ops or are employed in almost every major corporation in America including P&G, Johnson & Johnson, IBM, Macy's, 84.51°, and FC Cincinnati, among others.
Marketing is a broad and integrated system of activities that helps organizations provide products and services that satisfy customers. Selling and advertising are the most visible parts of marketing, but there is much more. Marketers conduct research to gain insight into consumer motivation and behavior. This enables them to provide products and services in the right assortment, with the right message, at the right place, at the right price and time.
https://webapps2.uc.edu/ecurriculum/degreeprograms/program/detail/22BAC-MKTG-BBA
